How to Enter
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Download your Entry Form here

Then read our entry help and advice below

A little help and advice on How to Enter

Being shortlisted for, or winning, a Dance School of the Year award brings many benefits. People love to work with Award Winning businesses and schools so you should spread the word of your success via press releases and by using the DSOTY logo on your web site, your prospectus and all other marketing material. But first you have to write your winning entry!


Read the entry form through very carefully.

You need to convey to the judges the passion you have for your school. What makes your school special and different from other schools in your area?


Use your 250 words carefully.


Tell the judges about any of the extra categories for which you would like to be considered. Do you teach boys? What do you do for the community? If it is not in your 250 words, the judges will not know about it!

Your policies should be on your website.


Your supporting evidence may include CPD for you and your team, any charity events, press releases, etc..


DO NOT just send a load of photos. They should be on your website.

Here are some considerations to share with the judges.

  • It may be obvious to you that you have contracts in place with your staff, your studio/hall and your students but this is not always the case so make sure you point out all the policies and procedures you have in place, Explain how you measure your own CPD

You should also give as much supporting evidence as possible to show:

  • What difference your school makes within your local community
  • How many charity events your school supports, contributes to or runs
  • Your staff are all qualified/training and fully insured
  • The achievements of the school during this year

If you can submit testimonials from your students, their parents or a charity you support it will help to make your case, as would a message of thanks from anyone who has worked with your pupils.

Once you have completed your entry

  • Check all facts for accuracy
  • Ensure someone proof reads it for you
  • Be certain that all supporting evidence is quick and easy to read – the judges have many entries to consider.
  • Make sure you are happy that the look and feel of your entry portrays your school brand
  • Proof read one last time!
  • POST your entry to:
    Dance School of the Year,
    PO Box 114,
    EX7 7AU

And that’s it! This competition is free to enter but the rewards are enormous and if you are a winner the long term publicity and prestige will be invaluable. Your entry should be specifically about achievements during 2017, so start collating your evidence now.


 Good luck!

Dance School of the Year Awards will be held on Friday 29th October 2021 at Sandy Park, Exeter, Devon, UK and live-streamed around the world.